Cadbury Adams USA, the US confectionery unit of London-based Cadbury Schweppes, has announced the introduction of two new flavours for its Trident sugarfree gum.

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The new flavours, strawberry fusion and wintergreen fusion, also include the sugarfree sweetener xylitol, which is believed to be good for teeth.


“We created these new flavours for Trident to offer the ever-changing teen audience an exciting new taste experience that is also good for their teeth,” said Chris Helle, business director of Trident. “Chewing sweet and sour strawberry and extreme and mellow wintergreen is an interactive experience, allowing consumers to customise their own flavour according to their personal taste, piece by piece.”


The new Trident flavours will be available nationwide in early 2005.

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