Nordic food group Geia Food has expanded its presence into the UK market through the acquisition of Lupa Foods, a Mediterranean food importer.  

Financial terms of the transaction were not disclosed.  

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Denmark-based Geia Food said the deal is “a pivotal step” in its “ambitious growth strategy, strengthening its expansion beyond the Nordics”.  

It added: “This partnership establishes a robust foothold in the UK, one of Europe’s largest markets, and fuels an exciting journey with great opportunities.”  

Lupa Foods, originally established as Donatantonio in 1902, began as a delicatessen shop in Clerkenwell, London.  

The company has evolved over the years, acquiring Compleat Food Network in 2018 and rebranding to Lupa Foods.  

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

It functions as a B2B supplier, providing Italian products such as pasta, tomatoes, and olive oil to food manufacturers.

Geia Food group CEO Claus Ravnsbo said: “By combining our sourcing capabilities and supplier portfolio with Lupa’s local market expertise, we see vast opportunities to grow the business further and deliver even more value to customers.” 

Previously owned by ProVen VCT, a venture capital fund under Beringea, Lupa Foods has an annual turnover of £45m ($55.2m) and a team of 35 employees.  

Lupa Foods’ existing management team, led by CEO Manish Mandavia, will continue to oversee daily operations under the new ownership structure. 

Mandavia said: “Joining Geia Food presents a remarkable opportunity to scale our operations and enhance our value proposition by accessing their extensive sourcing capabilities and global network.” 

Geia Food, which is majority-owned by European private-equity firm Triton Partners, operates in Nordic markets Finland, Norway, Iceland, Sweden and Denmark.  

The company has an annual turnover of £370m and produces a range of private-label and branded products, from seafood and meat to dairy and ice cream via fruit and vegetables and beverages. 

In March 2023, Geia Food expanded in Finland by acquiring Topfoods.  

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact