US-based confectioner Cadbury Adams has set a five-year target to make Thailand a production and export base for the Asia-Pacific region. The company hopes to increase its export ratio from 20% to 40% in the next four to five years.
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“We see a great opportunity for Thailand to become a production and export base for the region,” said Anat Julintorn, managing director of the Thai operation, said in Thai newspaper The Nation. “We are committed to continuous investment in Thailand in order to build the domestic market and exports.”
Anat said that the company’s production facility in Samut Prakan currently exports the flagship Halls brand to the Philippines, Indonesia, Taiwan, Hong Kong, Malaysia, Singapore, North America and Europe.
“By promoting Thailand as our production and export base, we can develop the Thai confectionery market and boost employment in everything from raw materials such as sugar to packaging,” he observed, adding that the Thai factory could produce sweets at a more competitive rate than other countries.
Cadbury Adams has factories in Australia, Japan, China, Malaysia, Indonesia and India.
Anat said the Malaysian operation concentrated on chocolate and India focused on powdered drinking chocolate, while Thailand made sweets.
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