US-based confectioner Cadbury Adams has set a five-year target to make Thailand a production and export base for the Asia-Pacific region. The company hopes to increase its export ratio from 20% to 40% in the next four to five years.


“We see a great opportunity for Thailand to become a production and export base for the region,” said Anat Julintorn, managing director of the Thai operation, said in Thai newspaper The Nation. “We are committed to continuous investment in Thailand in order to build the domestic market and exports.”


Anat said that the company’s production facility in Samut Prakan currently exports the flagship Halls brand to the Philippines, Indonesia, Taiwan, Hong Kong, Malaysia, Singapore, North America and Europe.


“By promoting Thailand as our production and export base, we can develop the Thai confectionery market and boost employment in everything from raw materials such as sugar to packaging,” he observed, adding that the Thai factory could produce sweets at a more competitive rate than other countries. 


Cadbury Adams has factories in Australia, Japan, China, Malaysia, Indonesia and India.
Anat said the Malaysian operation concentrated on chocolate and India focused on powdered drinking chocolate, while Thailand made sweets.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.