United Biscuits has announced the launch of a new go ahead! sweet and savoury lower fat range. The go ahead! brand, which commands a 10.2% market share of the UK’s healthier segment, will see the introduction of three new products under the go ahead! biscuits and savoury snack divisions.
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Added to UB’s Yoghurt Breaks range is a new strawberry flavour. The new strawberry flavour adds to the current range of Forest Fruit, Plain and Tropical. Apricot Fruit Tops Cereal Bars and Crispy Bites in chicken & herb, sweet chilli and cheese & pickle flavours are also new to the market and will be available to customers in 2006.
