United Biscuits has announced the launch of a new go ahead! sweet and savoury lower fat range. The go ahead! brand, which commands a 10.2% market share of the UK’s healthier segment, will see the introduction of three new products under the go ahead! biscuits and savoury snack divisions.


Added to UB’s Yoghurt Breaks range is a new strawberry flavour. The new strawberry flavour adds to the current range of Forest Fruit, Plain and Tropical. Apricot Fruit Tops Cereal Bars and Crispy Bites in chicken & herb, sweet chilli and cheese & pickle flavours are also new to the market and will be available to customers in 2006.

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By GlobalData