Information Resources, Inc. (Nasdaq: IRIC) announced yesterday that IRI and International Dairy Foods Association (IDFA) have entered into an agreement to provide scanner-based tracking information for ice cream and novelties to members participating in the IDFA’s Ice Cream Market Research Project.
Under the agreement, IRI will supply scanner-based tracking information via CPGNetwork, which provides rapid, Web-based information delivery. In addition, Ice Cream Market Research Project participants will have access to customized IRI data subscriptions for their own special needs.
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“IRI is well known in the dairy industry for its top-of-the-line tracking services and information and we are pleased to be able to offer our participating members the opportunity to tap into a wealth of in-depth data and information that should help them improve their business,” said Tom Nagle, Vice President of Marketing at IDFA. Based in Washington, DC, IDFA is the largest trade organization that represents the dairy processing and manufacturing industries in the United States.
The Ice Cream Market Research Project allows participants to share the cost of purchasing syndicated data and other research to enhance market insights and help guide industry growth.
“The IDFA plays a key role in the dairy industry and we are committed to helping the organization better serve its members,” said Ed Kuehnle, Group President, IRI North America. “We have been working hard to meet the needs of the dairy industry, and this partnership with IDFA will build on our position as the leading provider of information to that industry.”
Information Resources, Inc. is a leading provider of UPC scanner-based business solutions to the consumer packaged goods industry, offering services in the U.S., Europe and other international markets. The Company supplies CPG manufacturers, retailers and brokers with information and analysis critical to their sales, marketing and supply chain operations. IRI provides services designed to deliver value through an enhanced understanding of the consumer to a majority of the Fortune 500 companies in the CPG industry.
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