FamilyTime.com, Inc., the first comprehensive online Home & Family Organization Service developed to save today’s “Heroic Moms” time and money, and Campbell Soup Company, the world’s largest maker and marketer of soup, today announced an agreement which establishes Campbell Soup Company as a primary sponsor on FamilyTime.com’s Recipes section for busy parents. This strategic alliance provides Campbell with the ability to reach today’s Heroic Moms while they are actively engaged, planning their daily family meals and shopping activities through FamilyTime.com.
Under the agreement with Campbell, FamilyTime.com will provide busy parents with instant access to Campbell’s Quick and Easy Cookbook recipes, as part of FamilyTime.com’s expanding recipe and meal solutions database. FamilyTime.com members can plan meals on their calendar using Campbell’s recipes and with “one-click” add the ingredients to shopping lists organized by store aisle. Future programs will include promotional support for Campbell’s “Labels for Education” program, which enables parents to support their local school systems through the collection of Campbell’s soup labels, as well as other popular Campbell brands like “Prego” pasta sauce, “SpaghettiO’s”, and “V8 Splash”.
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“FamilyTime.com is a great channel for delivering our recipes and meal solutions to active families online,” says Campbell’s Nora Schultz, Global Manager, Interactive Marketing. “Our brand has long been trusted by American families for delicious soups and easy-to-make recipes. Now we can build even more extensive relationships with moms by providing relevant ideas and meal solutions at their `point-of-planning,’ and allow them to enjoy more time with their family.”
“Today’s mom, who is often providing for their family while balancing a career, is seeking practical solutions that save them time and money,” says Patrick O’Brien, CEO and President of FamilyTime.com. “The ability to reach this group who controls 80% of U.S. household spending while actively engaged in planning their meals and shopping activities makes FamilyTime.com a rich one-to-one environment for companies to build their brand online. Our alliance with Campbell’s will provide our members with relevant information when they need it from a brand they trust.”
About FamilyTime.com, Inc.
FamilyTime.com is dedicated to developing technology-driven products and services that improve the quality of life for the “heroic mom.” Located at www.familytime.com, the site offers an integrated home management system that helps time-pressed homemakers organize their family lives while saving both time and money. A co-branded site with Lycos, Inc. was launched in February 2000 integrated within the Lycos Network’s Family and My Lycos sections. FamilyTime.com provides a direct channel for marketers to deliver brand-building information to consumers while they are actively planning their shopping, meal solutions and home organizational activities. Headquartered in Westport, CT, FamilyTime.com is a privately held company.
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By GlobalDataAbout Campbell Soup Company
Campbell Soup Company is the world’s largest maker and marketer of soup. The Company’s soups are sold under the global “Campbell’s” brand, as well as “Erasco” in Germany and “Liebig” in France. Among its other strong food brands are “Pepperidge Farm” cookies and crackers, “V8” and “V8 Splash” juices, “Pace” Mexican sauces, “Prego” pasta sauces, “Swanson” broths, “Homepride” sauces in the United Kingdom, “Arnott’s” biscuits in Australia, and “Godiva” chocolates around the world.
