Japanese retail giant Aeon intends to launch a new chain of urban supermarkets, the Nihon Keizai Shimbun reported yesterday (9 January).
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Aeon’s influence in Japanese cities had previously been limited. The company hopes to broaden its customer focus to reach urban dwellers. The move to open small outlets is a response to government proposals to tighten geographical restrictions on openings of large outlets.
A new supermarket has been established in Yokohama. It will be run on a trail basis, as Aeon intend to gage its performance before wholly committing to the project.
