The fashion for unusual taste-combos preferred by some young Japanese consumers has spurred a range of food products with unconventional taste mixes.

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Crisps coated in chocolate and hot savoury noodles with chocolate or mayonnaise are proving a hit. Dubbed ‘parasite’ foods, they are named after a generation that prefers to remain unmarried, and living with their parents.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

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Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

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