Unternehmensgruppe Theo Müller has worked with snacks giants Mondelez International and Pladis on new yogurts set to go on sale in the UK.
The companies are launching a Müller Corner range featuring Mondelez’s Oreo brand and Pladis’s McVitie’s Jaffa Cakes and Flipz.
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The yogurts go on sale tomorrow (9 September) in single pots with an RRP of 90p ($1.22), with four-pack formats at £3 due to follow later this month, the German dairy group said.
Müller is backing the launch with what it described as a “multi-million-pound” marketing campaign. The activity will build on Müller Corner’s “You Know How You Like It” push introduced in April.
The group positioned the launch as tapping into demand for established brands being offered in new formats. Müller said Müller Corner remains its strongest performer in the segment, citing Circana figures showing Corner yogurts delivered 3% retail sales value growth in the 12 weeks to 11 July.
Richard Williams, the CEO of the Müller Yogurt & Desserts business unit, said: “By partnering with Mondelēz and Pladis, we’ve combined the strength of Oreo, McVitie’s Jaffa Cakes and Flipz with the appeal of Müller Corner to create something new for the yogurt aisle.”
Williams added the launch was “a key” initiative for Müller in 2026 and part of its ambition to “put a Müller product in every fridge”.
