The UK’s Iceland Group is henceforth to be known as the Big Food Company, following shareholder approval of its new name.

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Shareholders gave their formal approval at an extraordinary general meeting held yesterday [Thursday]. The name is intended to end confusion caused by the group sharing a name with one of its subsidiaries, the Iceland stores, of which the group operates 760 outlets selling frozen, fresh and chilled foods and a limited range of groceries.


The group also operates the Booker wholesale delivery and cash & carry operation, and the Woodward Foodservice subsidiary, which distributes frozen foods to pubs, hotels, and restaurants. The Big Food Company also operates a home delivery service in the UK and offers home shopping by phone, fax and the Internet.

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