Dominic’s of New York®, a division of Richmond, VA based FoodNet, Inc. announced yesterday that Supervalu, Inc. will be featuring Dominic’s of New York® Authentic Italian Sausage in their Shopper’s Food Warehouse and Metro supermarkets in the Washington, DC and Baltimore markets.
Both chains began selling the product in 1-pound packages the week of October 22nd The introduction includes price reductions, radio advertising and in-store samplings. “The addition of Shopper’s Food Warehouse and Metro chains to the supermarkets carrying our retail line continues our expansion plans into the mid-Atlantic market”, commented John Felico, FoodNet’s President. “Our strategy of increasing supermarket presence in the markets where we are expanding our restaurant operations is really beginning to pay off”, Felico continued. “Customers of our restaurants can now buy our Italian sausage in hundreds of retail locations.”
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About Dominic’s of New York® — Dominic’s of New York® has its roots in the street festivals of New York where John Felico, the company’s president, and his family have served their signature Italian sausage for generations. In 1994, Felico secured a deal with Lowe’s Home Improvement Warehouse of North Wilkesboro, NC to locate kiosk-based Dominic’s of New York® restaurants at Lowe’s locations in Richmond, Virginia. Dominic’s of New York® now owns or franchises over 75 locations in 6 states including kiosk locations at Lowe’s, mall food courts, stadiums, amusement parks and outlet centers. Dominic’s of New York® also sells its Italian sausage in supermarkets throughout the southeast including Ukrop’s, Farm Fresh, Rack & Sack, and Community Pride Stores. For more information visit Dominic’s of New York’s Web site at www.domofny.com.
About SUPERVALU, Inc. — SUPERVALU’s national food distribution business is comprised of 38 distribution centers supplying 3,300 primary customers and secondary supplier to approximately 2,500 stores, including 1,350 Kmart stores. SUPERVALU is a fast-growing supermarket retailer currently holding the 10th largest position in the industry and is this nation’s largest food distributor to grocery retailers.
