Outback MP Peter Black is no stranger to criticism from conservation groups or colleagues. Last year he outraged associates by distributing a recipe for poached koala bear. This year however, his call to lift kangaroo cull quotas and promote the kangaroo meat industry in Europe is receiving a little more serious attention.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Annually, the kangaroo meat industry commands sales of around A$200m, and keeps around 4,000 Australians in employment, but given the situation in foreign climes, Black believes this could be dramatically increased. As a series of animal diseases spreads across Europe and attacks consumer confidence in home grown meat, the evidence suggests that Europeans are looking to Australia to fill their plates.


“The foot and mouth disease and mad cow disease have sparked interest in kangaroo as a safe and low cholesterol alternative to other meats,” explained Black. “I want to see restaurants in Paris, London, Milan and Zurich with kangaroo on their menu.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact