Cadbury Schweppes has signed up UK pop star Joss Stone as its latest Flake girl.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The confectionery giant confirmed today (17 December) that Stone, 20, will follow in the footsteps of former Bond girls, models and Miss Worlds to advertise the brand.


Cadbury said it has chosen Stone for the new campaign – which is due out next Spring – because the singer “reflects the Flake girl’s attitude to life”.


In September, Cadbury unveiled new packaging for Flake to enhance the “sensual and indulgent cues” of the brand.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact