South Korea’s Lotte Confectionery Co. said its Xylitol gum is showing steady sales growth despite competition from rival confectioners Orion, which recently introduced its own xylitol gum.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In November and December last year, the company grossed 3bn won (US$2.3m) respectively from the sales of the gum. “Xylose-based Xylitol gum continues to gain popularity and we expect to gross 5bn won (US$3.9m) in sales per month in the future,” said a Lotte employee said.
