Cadbury Schweppes has revamped the packaging for its Cadbury Flake range.
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The UK-based confectioner said the new packaging (pictured) would enhance the “sensual and indulgent cues” of the brand.
“With great on shelf standout, the new pack should drive trial and repeat purchase in-store,” said Kate Harding, head of customer relations at Cadbury Trebor Bassett.
The company said its Flake Girl ad campaign would also make a return to UK TV screens in October.
