The World Health Organisation (WHO) and the UN Food and Agriculture Organisation (FAO) have announced a joint strategy to promote greater consumption of fruit and vegetables worldwide.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The two institutions have agreed they need to raise general awareness of the role of fruit and vegetables in preventing non-communicable diseases. As a result, they have agreed to work together in supporting the development of national fruit and vegetable promotion programmes, “which are sustainable, comprehensive, and which engage all sectors.”


A joint statement added that they would “support research in relevant areas and to develop the human resources required to design and implement fruit and vegetable promotion.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact