Yum! Brands has announced it has appointed Peter A. Bassi as chairman of Yum! Restaurants International (YRI), the international division of the US fastfood company.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The company also announced that Graham Allan has been promoted to president of YRI. Bassi most recently served as president of YRI, while Allan has been YRI’s executive vice president and chief operating officer. Bassi will continue to report to David C. Novak, Yum! Brands chairman and chief executive officer.


The appointments are intended to establish an orderly transition in anticipation of Bassi’s eventual retirement, planned for February of 2005, the company said.


Louisville, Kentucky-based Yum! Brands owns the KFC, Pizza Hut, Taco Bell and Long John Silver’s banners.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now