Ahold, the Dutch retail giant, has unveiled plans to open two pilot health and beauty stores in Sweden later this week. The stores will trade under the Etos fascia.
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Assuming the stores report successful initial trading, the group plans to open a third pilot store in April.
Ahold is the third largest retail and supermarket group in turnover terms, and generates approximately 60% of its sales in the US, where it operates the BI-LO, Giant and Stop & Shop supermarket groups.
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Unilever- A Deep-dive into Product Launches and Advertising Strategy
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