Ahold, the Dutch retail giant, has unveiled plans to open two pilot health and beauty stores in Sweden later this week. The stores will trade under the Etos fascia.
Go deeper with GlobalData
Assuming the stores report successful initial trading, the group plans to open a third pilot store in April.
Ahold is the third largest retail and supermarket group in turnover terms, and generates approximately 60% of its sales in the US, where it operates the BI-LO, Giant and Stop & Shop supermarket groups.
Free Report
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
You will receive an email shortly. Please check your inbox to download the Report.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataFree Report
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
You will receive an email shortly. Please check your inbox to download the Report.