In a bid to revive the enthusiasm of chocolate eaters, UK confectionery giant Cadbury is set to launch a new campaign: “Discover the Goodness of Chocolate.”
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
With the help of several Malaysian celebrities and sportsmen, who will appear as “Friends of Chocolate,” Cadbury is setting out to dispel the popular myths that the sweet can cause numerous health problems, including obesity and acne. The two-day event will be held at the Sunway Pyramid, on 5/6 May.
