MALAYSIA: Cadbury runs campaign to encourage consumers to eat more chocolate

In a bid to revive the enthusiasm of chocolate eaters, UK confectionery giant Cadbury is set to launch a new campaign: “Discover the Goodness of Chocolate.” With the help of several Malaysian celebrities and sportsmen, who will appear as “Friends of Chocolate,” Cadbury is setting out to dispel the popular myths that the sweet can cause numerous health problems, including obesity and acne. The two-day event will be held at the Sunway Pyramid, on 5/6 May.

April 25, 2001

In a bid to revive the enthusiasm of chocolate eaters, UK confectionery giant Cadbury is set to launch a new campaign: “Discover the Goodness of Chocolate.”

With the help of several Malaysian celebrities and sportsmen, who will appear as “Friends of Chocolate,” Cadbury is setting out to dispel the popular myths that the sweet can cause numerous health problems, including obesity and acne. The two-day event will be held at the Sunway Pyramid, on 5/6 May.