UK duck producer Cherry Valley has received Freedom Food accreditation for one of its brands.

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Ducks reared under Cherry Valley’s Farm Fresh Duck brand can be marketed using the Freedom food standard, the company said.


Cherry Valley said the accreditation was established to “improve welfare standards and address consumer demand for higher welfare produce”.


John Akehurst, marketing controller of Freedom Food, said: “We have seen tremendous growth in all-round ethical consumerism, and animal welfare is clearly continuing to make an impact on the British diet.”


Cherry Valley sales and marketing director Eric Jagger added: “We are now able to display the Freedom Food logo officially on our Farm Fresh duck packaging and website so our customers and consumers can be assured of the quality and welfare Cherry Valley stands for.”

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