Pork, chocolate and pasta are among the lines on which Swiss retailer Migros has cut prices from today (5 October).
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The company said it had cut prices on over 500 products in a bid to show consumers that they can find value at its stores.
Migros said its shoppers were now spending 15% than elsewhere as the company continues to pass on lower advertising and logistics costs to consumers.
“Overall, significant reductions granted this year by Migros already represent a sum of more than CHF100m (US$96.7m),” the company said.
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