Interbrand, in partnership with BusinessWeek, today (18 September) published its annual list of the world’s largest global brands by value. Here is how the food sector performed.
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Kellogg’s
Coming in as the world’s 34th largest brand, US cereal giant Kellogg was able to grow the value of its brand by 7% to US$10.43bn.
Heinz
Ranked the world’s 48th biggest brand, US ketchup giant Heinz increased its brand value by 7% to US$7.24bn during the period.
Wrigley
This year, Wrigley was ranked 51st in Interbrand’s list. With strong brand growth of 10%, Wrigley – now under the stewardship of Mars – increased its brand value to US$6.73bn.
Nestlé
Nestlé, the world’s largest food company, was ranked 58th in terms of brand value. The value of the Nestlé name increased to US$6.31bn, up 13%.
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By GlobalDataDanone
Ranked the world’s 60th biggest brand, the value of the Danone brand increased 10% to US$5.96bn.
Campbell’s
Just squeezing onto the list in position 100, Interbrand found the Campbell’s brand is now worth US$3.08bn.
For Interbrand’s full rankings, click here.
