Bunge Corporation yesterday announced that it has changed its name to Bunge North America, Inc. (“Bunge North America”), effective immediately.
In conjunction with the name change, the “BC” logo, long recognized throughout the grain and soybean production areas of the U.S., will be replaced with a new logo, which appears below. A link to the new logo appears below.
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“These changes clearly define the North American geographic focus of our operations and activities, make our name and logo consistent with our sister companies within the Bunge Group and highlight the important role that our North American operations play in executing the global strategy of Bunge Limited,” stated John E. Klein, President and Chief Executive Officer of Bunge North America.
The change in corporate name and logo is complemented by the adoption of a new corporate tag line, “Enhancing the Value of America’s Harvest(SM)”, which highlights Bunge North America’s core objectives. The tag line emphasizes Bunge North America’s commitment to collaborating with partners at each stage in the food supply chain – from grower-customers to food processors, foodservice operators and food retailers.
“Our company has expanded over the years from a core business of grain and oilseed origination and merchandising to include a portfolio of value-added processing, milling, food production and packaging businesses,” stated Klein. “The visual impact of our new logo and the theme of our new corporate tag line underscore this development.”
Bunge North America, the North American operating arm of Bunge Limited, is a vertically integrated food and feed ingredient company, supplying raw and processed agricultural commodities and specialized food ingredients to a wide range of customers in the livestock, poultry, food processor, foodservice and bakery industries. With headquarters in St. Louis, Missouri, Bunge North America and its subsidiaries operate grain elevators, grain and oilseed processing plants, edible oil refineries and food processing facilities in the U.S., Canada and Mexico.
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