US retailer Safeway has appointed former Frito-Lay executive Joe Ennen to the position of senior vice president of consumer brands.

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In this role, Ennen will oversee the group’s corporate brands organisation, including marketing, finance and outside sales.


Previously, Ennen was VP of core brands at PepsiCo’s Frito-Lay business, where he managed the group’s Doritos, Tostitos and Cheetos lines. Most recently, he was VP of innovation at Frito-Lay. He has also held management positions with Kellogg and Con Agra Foods.


“Joe’s extensive CPG experience and track record as a marketer and innovator make him uniquely suited to lead Safeway’s consumer brands business,” said Mike Minasi, Safeway’s president of marketing.

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