Asda, the UK unit of Wal-Mart, told just-food today (14 May) that the supermarket operator has a series of price cuts in the works.
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“We are planning to cut the price of 2,500 items,” a spokesperson for Asda confirmed.
However, the retailer said that the move was not intended to spark a price war with other UK grocers such as Sainsbury’s, its nearest rival in terms of market share.
“It’s nothing that we don’t try and do all the time. Reducing prices is part of our ethos of ‘Everyday Low Prices’. We want to be the best value retailer in the UK,” the spokesperson added.
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