Jack Greenberg, CEO of fastfood giant McDonald’s Corp, has insisted that the chances of BSE rearing its head in the US are “very remote”.
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Speaking at the Banc of America Securities Consumer Conference in New York earlier this week, Greenberg said: “BSE is clearly an issue we need to watch, but I think the risk is very low outside Europe, which had some issues about how they fed their cattle.
“We feel that sales in Japan [where BSE was discovered in the national herd last September] will come back before the end of the year.”
