Kettle Foods is gearing up for the launch of its latest flavour innovation and winner of the People’s Choice vote, Island Jerk.
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Selected by thousands of consumers who registered their vote online, Island Jerk is set to hit shelves throughout the US in June.
“Island Jerk is the ‘desert island’ chip – the flavour people told us they can’t live without,” said Michelle Peterman, vice president of marketing for Kettle Foods. “It’s a great twist on barbeque, evoking the lazy days of summer with its smoky sweet complexity.”
