Torrefazione Italia®, roaster of classic Italian Coffees and a subsidiary of AFC Enterprises, Inc. (Nasdaq: AFCE), introduces three new flavorful Italian refreshments, Velluto(TM) gelato, and sorbetto. The new icy, refreshing summer drinks and rich assortment of delicate gelatos and sorbettos are sure to tempt the taste buds and cool off even the hottest summer days.
Velluto(TM) a cool, refreshing granita with a scoop of gelato or sorbetto from the new premium handcrafted selection of flavors, and can only be found at Torrefazione Italia®. This decadent treat combines the tempting flavors of Granita de Caffe Latte and a cream based chocolate or hazelnut gelato or fruit flavored sorbetto to make the perfect summer treat.
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Customers who want a break from the typical American ice cream will want to try the new assortment of gelato, better known as Italian ice cream. Lower in fat and sugar than traditional American ice cream, true Italian gelato is hard to find in the U.S. and is a unique addition to Torrefazione Italia’s® menu. The new gelato selections include chocolate, hazelnut, and vanilla.
Torrefazione Italia® offers its customers another authentic Italian favorite with sorbetto, a refreshingly delicious selection made with a real fruit. Sorbetto is a fat-free, water-based recipe, making it a 100 percent guilt-free dessert. Torrefazione Italia® offers sorbetto in two luscious flavors: raspberry and lemon.
”With the addition of the delicious, innovative Velluto(TM) drink and the tempting array of gelato flavors, Torrefazione Italia® is catering to consumers who have a passion for authentic Italian style coffee and desserts,” said Steve Schickler, president, Seattle Coffee Company, parent company of Torrefazione Italia®. ”The addition of these new product offerings is in line with the brand’s future growth strategy.”
Velluto(TM) and gelato will debut this summer in all 19 of the Torrefazione Italia® Cafes located in Seattle, Portland, Boston, Chicago, the San Francisco Bay area, Dallas and in Victoria and Vancouver B.C. Both products will be offered year-around to compliment the existing menu of freshly prepared Italian coffee drinks, espresso, lattes, granitas, teas and juices. Torrefazione Italia® also has eight signature blends, each carefully roasted and inspired by the coffee drinking regions of Italy.
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By GlobalDataTorrefazione Italia® has 19 cafes with the newest one in the heart of San Francisco. Founder Umberto Bizzarri brought his family’s coffee recipes, perfected over generations, to the United States and founded Torrefazione Italia® in 1986. He opened his first cafe in Seattle, Washington in the historic Pioneer Square District. The cafe experience at Torrefazione Italia® is perfected from the serving of coffee in hand painted Italian ceramics to the ambiance of an Italian cafe. Torrefazione Italia® is a super premium brand of coffee offering eight classic blends inspired by the coffee drinking regions of Italy. Torrefazione Italia® can be found in fine hotels, resorts, restaurants, upscale specialty food stores, on the internet at www.titalia.com and by calling 1-800.827.2333.
Torrefazione Italia® is a subsidiary of AFC Enterprises is the operator and franchisor of more than 3,600 restaurants, bakeries and cafes in 28 countries under the other brand names of Seattle’s Best Coffee®, Church’s Chicken(TM), Popeye’s Chicken & Biscuits®, and Cinnabon®. AFC’s primary objective is to be the world’s Franchisor of Choice® by offering investment opportunities in highly recognizable brands and exceptional franchisee support systems and services. AFC had system-wide sales of approximately $2.4 billion in 2000 and can be found on the World Wide Web at www.afce.com .
