According to a survey conducted by The Grocer, product availability at the UK’s six top supermarkets is declining. This is a rising trend in the UK supermarket sector, the investigators suggested, with twice as many products selling out at Tesco, Asda, Sainsbury’s, Morrisons, Waitrose and Somerfield now as there were six months ago.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The trend has been blamed on a number of factors – from seasonal weather to the increased emphasis on non-food products. However, Tim Kershaw, the chief executive of food industry consultants Libra Europe, suggested that it was the result of retailers not paying as much attention to traditional shopkeeping.


“The supermarkets have been dealing with many other issues such as reducing waste and carbon emissions, allowing availability and other basic shopkeeping principles to slip down the agenda,” he said.


In the last six month, The Grocer found that availability was poorest in Somerfield, with 93.8% of goods on shelves. Morrisons had the best record with 97.8% availability and Asda was second, with 97.6%, followed by Waitrose, 97.5%, and Tesco, 96.7%. Sainsbury’s had 95.9% availability. 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now