Winn-Dixie Stores has completed remodels and upgrades on 51 of its namesake stores in the Jacksonville area, comprising locations in north Florida and south Georgia.
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Redesign and upgrade packages vary from store-to-store, based on the specific needs of each neighbourhood. All stores showcase fresh and local merchandise complemented by a new colour palette and signage.
Other improvements include expanded produce departments, an increased focus on organic and natural products and an enhanced ready-to-eat offering, featuring sandwich and sub counter and wood-burning rotisseries.
“We’ve spent the last several years improving our stores, our merchandising and our service,” said Winn-Dixie chairman, CEO and president Peter Lynch. “Now, Winn-Dixie customers in the Jacksonville area, no matter where they shop, will find a fresh and local shopping experience, with enhanced customer service, every time they visit us.”
In a bid to highlight its new emphasis on fresh, local food, the Jacksonville-based grocer said that it would now launch a new brand position: “Fresh Checked Every Day.”
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By GlobalDataThis multi-media marketing campaign will include television, radio, outdoor advertising and a specially created micro site.
