Food quality assurance schemes (QAS) need to be well-promoted and free from red tape to thrive, a European Union (EU) study has concluded.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The EU’s Joint Research Centre Institute for Prospective Technological Studies (IPTS) has been researching QAS which highlight food products’ home region and/or production methods, plus issues such as the environment or animal welfare. Examples include geographical indication schemes, such as that for Parmigiano-Reggiano cheese, and internal management schemes such as the EurepGAP standard for fresh foods and the UK’s Red Tractor quality label.
Said the report: “Successful schemes have significant budgets for promotion which effectively create a brand in the market” and entrench Europe’s reputation as “a high-end producer of exclusive food products”.
Registration for producer should be faster, it added, warning scheme administration is “a time-consuming and often non-transparent process.” The most successful schemes are based around well-functioning professional structures, such as the French Intra-Chain Committee for Comté Gruyere, said the report.
*http://foodqualityschemes.jrc.es/en/index.html
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
