Food quality assurance schemes (QAS) need to be well-promoted and free from red tape to thrive, a European Union (EU) study has concluded.
Go deeper with GlobalData
The EU’s Joint Research Centre Institute for Prospective Technological Studies (IPTS) has been researching QAS which highlight food products’ home region and/or production methods, plus issues such as the environment or animal welfare. Examples include geographical indication schemes, such as that for Parmigiano-Reggiano cheese, and internal management schemes such as the EurepGAP standard for fresh foods and the UK’s Red Tractor quality label.
Said the report: “Successful schemes have significant budgets for promotion which effectively create a brand in the market” and entrench Europe’s reputation as “a high-end producer of exclusive food products”.
Registration for producer should be faster, it added, warning scheme administration is “a time-consuming and often non-transparent process.” The most successful schemes are based around well-functioning professional structures, such as the French Intra-Chain Committee for Comté Gruyere, said the report.
*http://foodqualityschemes.jrc.es/en/index.html
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
