Burger behemoth McDonald’s is mulling a sell off of the 35 British outlets of its coffee bar-chain Aroma.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The Chicago-based corporation reportedly paid £10m (US$14.39m) for Aroma in March 1999 in a bid to wrestle an important share in the coffee shop sector. Now, however, the company is believed to have decided that the British market is too crowded.


McDonald’s confirmed yesterday that it has appointed investment bankers SG Hambros to assess options for the business, but Aroma cafés in Argentina and Switzerland will remain unaffected.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now