Morrisions has introduced compostable packaging to its range of own-brand organic produce in an effort to reduce the amount of waste being sent to landfill sites.
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Trays in the new eco-friendly packaging are made of sugar cane fibre, flow wrap films and bag-sealing tape are made from wood pulp (cellulose) and bags are produced from GM free starch. These materials decompose naturally over a period of 6- to 24-months, eliminating the need to dispose of the packaging in landfills.
Alistair Hall, Morrisions purchasing manager said: “Initially introduced on nine key lines, Morrisons is planning to extend compostable packaging to other organic and non-organic lines as part of its commitment to finding ways to reduce packaging waste.”
The UK supermarker chain said that it believes the introduction of compostable packaging to its organic fresh produce range will help to prevent 27-tonnes of plastic packaging and four-and-a-half tonnes of moulded fibre from going to landfill each year. The company added that it hopes to increase this figure as it introduces the packaging to further product lines.
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By GlobalData
