Japanese retailer Lawson reportedly intends to begin selling its value line of low-cost prepared meals nationwide from next week.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The JPY105 (US$1.11) value line has proven popular in Tokyo and Nagoya, where it has been available since April. The range has reportedly lifted sales of prepared foods in the Tokyo area threefold.


Lawson now plans to expand sales to Hokkaido, northern Japan, on Monday and in the rest of the country on Tuesday, Jiji press reported.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact