British supermarket group Sainsbury’s has revealed that it is considering lodging a formal complaint with the Advertising Standards Agency (ASA) watchdog over claims by sector giant Tesco that it is 8% cheaper than rivals.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The war of words escalated as both retailers recently unveiled their latest price cuts campaigns. Sainsbury’s has been using celebrity chef Jamie Oliver to publicise its recent £100m worth of in store reductions.
A spokeswoman for Sainsbury’s told the Scottish Daily Record: “We check our prices every week and know we are very close to those of Tesco’s.”
Tesco retaliated with a promise to present evidence today that will back up its claims that it is cheaper. A spokesman from the store told the Manchester Evening News: “We are transparent and publish all of our price cuts on our website so customers can make comparisons.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
