Online sales of vitamins and minerals are very low across Europe. While the US had sales of over $83 million in 2000, the largest European market was the UK at just $2.1 million. However, consumers are starting to take to the idea of buying food supplements online, and sales in the UK will increase by nearly 60% per year to 2005. The German growth rate over this period will be even higher, with the market doubling each year.
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Online vitamin and mineral supplements sales ($ million), by country, 2000-05
2000 | 2005 | |
| France | 1.0 | 11.1 |
| Germany | 0.7 | 12.6 |
| UK | 2.1 | 13.7 |
D A T A M O N I T O R | ||
| Source: Datamonitor, 2001: “Total Well-being” | ||
(c) 2001 Datamonitor. All rights reserved. Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. DM ResearchWire is a service from Datamonitor plc. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon.
To view related research reports, please follow the links below:- NBJ’s Supplement Business Report 2001 Guide to Nutrition Labelling and Nutrition Claims in the European Union |
