Online sales of vitamins and minerals are very low across Europe. While the US had sales of over $83 million in 2000, the largest European market was the UK at just $2.1 million. However, consumers are starting to take to the idea of buying food supplements online, and sales in the UK will increase by nearly 60% per year to 2005. The German growth rate over this period will be even higher, with the market doubling each year.
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Online vitamin and mineral supplements sales ($ million), by country, 2000-05
2000 | 2005 | |
| France | 1.0 | 11.1 |
| Germany | 0.7 | 12.6 |
| UK | 2.1 | 13.7 |
D A T A M O N I T O R | ||
| Source: Datamonitor, 2001: “Total Well-being” | ||
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