Tesco has launches its own meal deal in the UK with a move that follows a similar promotion from Marks and Spencer.
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The company yesterday (5 February) unveiled the “credit-crunch busting” initiative that it claimed offered “restaurant-quality food and wine” to consumers eating in.
The promotion has been launch behind Finest, one of Tesco’s own-label brand, and includes a meal, side dish, dessert and a bottle of wine for GBP9 (US$13.26).
Tesco commercial director Richard Brasher said the retailer’s initiative was “better than the similar M&S offer because it provides the quality they want but at a cheaper price and is more convenient for them to buy”.
Tesco claimed a trial of the promotion before Christmas boosted sales of convenience meals by 20%.
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By GlobalDataThe company said its “top 500 stores” in the UK would offer the promotion, which could then be rolled out further.
Last year, M&S launched its own ‘Dine in for GBP10’ offer, an initiative it has claimed demonstrates its move to meet growing consumer demand for value amid the downturn.
Officials at M&S could not be reached for immediate comment.
