Irish supermarket group Superquinn has appointed Sheena Forde to the position of operations director.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


With responsibility for the operational running of the company’s 23 stores, and all new store developments, Forde succeeds Ken McGrath.


Forde joined Superquinn in July 2006 from Asda where she worked for 12 years in a number of purchasing and marketing roles.


Forde said: “I’m very much looking forward to taking on this new challenge. With the great team of experienced colleagues throughout our stores I intend to work hard to deliver the best possible service we can to our customers, something which Superquinn has always been deservedly famous for.”


Last month, the Irish retailer announced plans to cut 400 jobs – around 10% of its workforce – and close one store in Dundalk as it looks to cut costs out of the business.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The company said that its ‘Programme for Competitiveness and Change’ is designed to strengthen the company’s trading position in a “radically changed market”.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact