US fastfood chain Kentucky Fried Chicken (KFC) has opened its 70th outlet in Beijing city, securing its dominant position in the city’s fastfood market.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


KFC, which is owned by Tricon Global Restaurants, entered the local market in 1987. To date, it has recorded 192 million customer visits in 520 outlets situated throughout 130 Chinese cities. Around 99% of those restaurants are profitable.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now