United Biscuits plans to invest EUR4m (US$5.4m) in an attempt to revitalise sales of its BN biscuit brand in France in 2009.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


UB said the investment will focus on two “significant innovation projects” relating to flagship products, Choco BN and Mini BN.


However, when contacted by just-food, the group declined to provide further details.


UB said that Choco BN was struggling due to increased competition from own brands, rising raw materials costs and media coverage of declining purchasing power.


However, sales of Mini BN have faired better, the company revealed.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now