United Biscuits plans to invest EUR4m (US$5.4m) in an attempt to revitalise sales of its BN biscuit brand in France in 2009.

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UB said the investment will focus on two “significant innovation projects” relating to flagship products, Choco BN and Mini BN.


However, when contacted by just-food, the group declined to provide further details.


UB said that Choco BN was struggling due to increased competition from own brands, rising raw materials costs and media coverage of declining purchasing power.


However, sales of Mini BN have faired better, the company revealed.

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