Nestlé is relaunching its range of chocolate biscuit bars in the UK and reformulating the products to contain only 99 calories.
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The move forms part of Nestlé’s corporate drive to become a health and wellness company and will also see Blue Riband, Breakaway, Toffee Crisp and Drifter chocolate biscuit bars become free from artificial colours and preservatives from January.
The new bars will also have updated packaging, featuring a “99 calories” front-of-pack flash.
“Across our biscuit portfolio this relaunch is certain to appeal to the growing number of shoppers who are looking for added reassurance of calorie control without compromising on taste,” Graham Walker, Nestlé UK trade communications manager, said.
A spokesperson for Nestlé UK told just-food that the relaunch will be accompanied by a GBP1m (US$1.5m) marketing campaign.
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By GlobalData
