Nestlé is relaunching its range of chocolate biscuit bars in the UK and reformulating the products to contain only 99 calories.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The move forms part of Nestlé’s corporate drive to become a health and wellness company and will also see Blue Riband, Breakaway, Toffee Crisp and Drifter chocolate biscuit bars become free from artificial colours and preservatives from January.


The new bars will also have updated packaging, featuring a “99 calories” front-of-pack flash.


“Across our biscuit portfolio this relaunch is certain to appeal to the growing number of shoppers who are looking for added reassurance of calorie control without compromising on taste,” Graham Walker, Nestlé UK trade communications manager, said. 


A spokesperson for Nestlé UK told just-food that the relaunch will be accompanied by a GBP1m (US$1.5m) marketing campaign.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now