French retail giant Casino has become a member of the European Marketing Distribution (EMD) consortium.

With a presence in 16 countries, EMD is a European purchasing alliance of independent retailers that aims to create “attractive and competitive conditions” for European grocery retailers.

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Casino said the partnership with EMD will “enhance the competitiveness of its supplies”. EMD claimed the inclusion of Casino would “increase its leadership in Europe”.

The partnership comes at a time when EMD is reforming its operations and governance under the leadership of a new management team, it said.

The new structure, EDM said, will provide “more effective coordination and implementation of operational links”.

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